Review of Branded (2012) by Shaun L — 10 Nov 2012

The movie is an interesting tale about marketing, but the content of the trailer...and the movie poster you see is only the last 30 minutes (if even that) of the movie. I expected to see a movie about aliens controlling our desires for products, but it is never explained if they are aliens or just an embodiment of our natural desires. Also, I don't know if they're poking fun at advertising or if they were just bad at making ads during the movie. The billboards and such are pretty good satirical ads, but the ads and trailers Misha creates during the movie are so horrible looking. The font is so bad, and looks like something out of Windows Movie Maker. I guess it was meant to be a joke, but it wasn't very funny, especially when movies do have Windows Movie Maker like trailers inside the movie world and everyone accepts them as normal.

It was an interesting movie, but I question if even the director could explain the story and plot properly.

I don't think once does the character use a gun...or an axe in this movie, yet the poster features him holding both, and a production photo shows him holding guns. Also, now watching the trailer after seeing the movie, they play it off as an action movie, yet everything they interconnect has nothing to do with each other nor is this an action movie.