Review of Pink Ribbons, Inc. (2011) by Tonypolito — 30 Dec 2012
An uneven documentary, perhaps, but spearheaded mostly by informed women who make their point well: The Komen pink ribbon campaign has morphed into little more than a profit-making gimmick for corporations and a source of gluttonous salaries for Komen executives.
Example: Research reveals that female workers in certain production areas of the automotive industry are at a much higher risk for breast cancer, yet Komen partners with Ford to issue a black Mustang with pink striping and logos.
Example: Cosmetics companies vend products containing various known carcinogens-with pink ribbon logos on the boxes.
Example: Komen funds little research into a variety of highly-suspected environmental risks because it would conflict with the profit-maximization objectives of the corporations with which it partners.
Example: A woman points out that lighting Niagara Falls in pink for 24 hours might make women feel good, but what does that accomplish in terms of actual change?
Again, the documentary is uneven, but it contains a number of such insightful nuggets that reveal the public's pink ribbon obsession for what it really is--entirely misguided.
This review of Pink Ribbons, Inc. (2011) was written by Tonypolito on 30 Dec 2012.
Pink Ribbons, Inc. has generally received positive reviews.
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