Review of Pink Ribbons, Inc. (2011) by John B — 03 Feb 2012

I went to the Canadian premiere of "Pink Ribbons Inc" tonight, was quite an amazing experience. Being one of the few men in the audience of mostly women I suppose I had a very different take on the whole experience.

The film itself was a highly polished documentary, and being a Canadian I was proud of that. Featuring good editing and amazing animations throughout the film. Showing both Canada and America, and near the end the globalization of the Pink Ribbon campaign, all over the world.

The interviews were a tad cushy in my opinion. But it would be quite impossible to interview the heads of some of the largest "pinkwashing" corporations in the world and have them actually admit to much, or play sides, of course they will stand on their own side.

But I learned a lot. I learned that this fight has been going on since the 1930's. I got to see faces of women who are actually dying of breast cancer, and hear their stories, most of which touched me deeply.

And I have to wonder. If so much cash is being funneled into "research" then why is there so little progress. If breast cancer has been a rallied cause since 1930, compared to HIV/AIDS, which started in the 1980's, just for a comparison here. Why is a disease that has been in the spotlight to some capacity for almost 100 years still affecting us so deeply, and why are the numbers growing, and why does nobody know what causes it?

In conclusion I feel deeply betrayed by corporations, I think anyone why is a consumer needs to see this film.