Review of Branded (2012) by Ted W — 28 Feb 2015

I so wanted to love this indictment of cutthroat marketing, but it really is just not a good movie. The themes it explores and its story ideas are intelligent and relevant, however the performances are weak, even Von Sydow seems to be phoning it in.

I think the voice over was added to give it a "Network" feel, but it just ends up feeling intrusive and artificial. I would love to see this idea get re-worked by an indie style production and see what they come up with.