Review of Branded (2012) by Walter M — 03 Oct 2014

This movie is an unfortunate case of doubting the intelligence of it's audience. The premise of seeing the corporate strings influencing our everyday lives isn't a bad one, and I enjoyed a lot of the movie, especially Misha's tactical battle against the old corporate guy who's name I don't remember, which just goes to show how much the movie thought that was important, but the cheese CGI monsters and focus thereof, took the intellectual bite out of what could have potentially been a thrilling and brilliant movie. We don't need to see CGI monsters to understand the concept of corporate influence, we don't need to watch them fight to understand the concept behind mud slinging marketing tactics, and you don't need to sacrifice a cow in order to see the cynical design of the world. A potentially gripping intellectual thriller doesn't need giant blob monsters to make sure we get the message.

I wouldn't call this movie bad, it was still enjoyable, but I will say it's a very unfortunate waste of a premise that could have made a truly unforgettable movie.