Review of Upside Down: The Creation Records Story (2010) by David T — 18 May 2011

A British Institute...

For decades it seemed as if you couldn't have a great music scene in the UK without a great label which in turn had to be led by a bunch of lunatics set free from the asylum... Stiff, Factory & Creation...Three almighty labels spanning over three decades and all producing some of the finest bands and artist this country has ever witnessed or heard for that matter.

The labels had so much in common with each other...A belief in music and trust in the artist who make this great British music for whom themselves are all a little crazy in their unique ways, A label who will for as long as humanly possible stick a big fat digit up too the majors...A label that cares about the music me and you love, who they love...A label for fans by fans.

Creation followed in the footsteps of Stiff and Factory with a DIY ethos, scant regard for the financial aspect of the business and with a burning desire to get bands into the mainstream who otherwise may have been left behind by the big Corporate monster that is the music industry...The roll call of bands that came off the Creation production line is staggering...The Jesus Mary Chain, My Bloody Valentine, Primal Scream, Ride, Oasis, Teenage Fanclub...and many more...Incredible.

People say Creation was and will be the last true independent record label...I have to completely disagree with those who believe that statement too be true...We as a nation will always have someone with the burning ambition, love and desire for British music to be holy again...It might take awhile maybe a decade or more but if history has taught us anything then that is we'll always have a subculture in the UK and only a Indie Label can service the needs for this kind underground movement...Creation has left a legacy and a back catologe for fans of the past, the present and the future to delve into and relive and recreate a golden age in British music...Creation Records We Salute You!!!