Review of The Goods: Live Hard, Sell Hard (2009) by Kyle F — 14 Jan 2010

The Goods: Live Hard, Sell Hard is a comedy film directed by Neal Brennan, starring Jeremy Piven and Ed Helms. The plot revolves around Ben Selleck's car dealership is failing and he is forced to hire a mercenary, Don Ready. They have 211 cars to sell over the 4th of July weekend. Don's team of Babs, Jibby, and Brent promise Ben that they will make the dealership a profit after the weekend.

On the first day the crowds gather outside for hot dogs and other gimmicks. Don notices that the naturally talented salesman, Blake, could be his son (he was in the town before and had a brief fling while there). The sales team sell the cars by any means necessary and finish the day selling 71 cars. Before they can leave the lot Stu and his son Paxton from the opposing dealership offer to purchase the lot. Since Paxton is marrying Ben's daughter, Ivy, he is trying to put his future father-in-law out of business. Paxton only wants practice space for his "man-band", Big Ups, and eventually wants to take them worldwide. Ben is about to finalize a deal with Stu but Don promises to sell every car on the lot.

A movie to watch with friends for a good laugh. The story line is ridiculous and the character development isn't stellar but this movie does what it set out to do and that is make you laugh. The movie is crude, rude, offensive, but it is still occasionally funny in those ways. It's a guilty pleasure sort of movie, and I admit I liked it. Warning: You must have a sense of humor to like this film, if you don't, then stay away from it cause you won't like it.