Review of The Emoji Movie (2017) by Dan S — 08 Apr 2018

I'm disappointed in myself that I followed the herd on this one. Get off the band wagon - so easy to berate a movie that's based on something so trivial as emojis and easy to believe it's just one long advert.

I wonder how many of those reviewers have actually seen the film? I saw much more blatant product placement in Wreck It Ralph, but then I guess it's not very popular to bad mouth that one, right? This movie is not the best, it won't win awards (mainly due to popularism, thanks for that) - but it's a kid's film.

Did we forget that? I wouldn't expect a kid to give a decent rating to Schindler's List, the film isn't for them, so why such bad press for this one, which is a kid's film? Kids seem to like The Emoji Movie a lot, so that's worth four stars.