Review of The Emoji Movie (2017) by Striking4Gold4 — 28 Jul 2017

The Emoji Movie is what I would like to call a 90 minute ad disguised as a movie. The story, if you can call it that, is literally a shot for shot remake of Inside Out, just without any form of emotion thrown into it.

And you know when you failed that aspect when the main stars of your feature are actual emotions, or Emojis in this case. The movie's sense of humor is just plain unfunny throughout the film, and the characters have already been done in other, better movies.

The biggest example being Jailbreak. However, while the writing is abysmal, the animation is not. It's really colorful, how the animators design and animate the Emojis and the apps is pretty creative, the animation when in the human world is decent, and the effects of things being made out of little cubes like fire, debris, and the upgraded bots is a nice detail.

So, all in all, the animation is not half bad. But then you realise it's not half good either. Some of the character designs look weird, like on Smiler, the textures of the emojis' hair looks honestly out of place, and again, some of the app designs have already been done in the past.

So like I said, The Emoji Movie is just a big 90 minute ad for smartphones.