Review of The Emoji Movie (2017) by Yacritic — 02 Aug 2017

All evidence points to this animated film being contrived as a money-making scheme. "Hey, we can create a cheap CGI movie and make companies pay for the celeb voices in advance by inserting their brands in the film!" The result is worse than crass, it's abominably bad. It's so bad that the film has been stuck in production limbo for a decade and it hasn't aged well. The CGI, the story and the one-liners (oh God, the one-liners...) all bear the mark of genuine and profound incompetence, a complete lack of even the most most rudimentary story-telling skills.

What passes for a narrative revolves around supermarket brands coming to life at night. Rex Dogtective (yeah, go ahead and try to laugh at that one), voiced by Charlie Sheen, mourns his lost love but must soon save his supermarket city from the evil, impersonal Brand X. With the help of ... ah, who cares?

Foodfight! will bore, offend and anger you at the same time, such is its unprecedented badness. Please don't watch it.