Review of The Emoji Movie (2017) by Fehzor R — 31 Jul 2017

The emoji movie is largely an affront to the arts, just as all good advertising is. Rather than simply featuring some degree of product placement, the movie itself is placed into and featured around the product. The various apps the emoji travel through were well thought out, and indeed quite magical.

Older audiences will not like the emoji movie. Teenagers will find it "cringy" and there is little to offer adults. Children do not know any better. For them I think it will be something of a hit, in the same unhealthy way that McDonalds is a hit with that demographic, which is quite sad.