Review of The Emoji Movie (2017) by Oliver B — 03 Aug 2017

To start this film was a true masterpiece of filmmaking with beautiful visuals and an inspired, original and truly gripping story.

This must be one of the best made films since the invention of motion pictures, seriously, Hitchcock, Nolan and Spielberg are put to shame by this cinematic experience which clearly takes influence from French New-Wave cinema and the work of German Director Uwe Boll. Along with the spell-binding cinematography the picture is companied with side splitting humour, an example of this is between Gene and a Coffee cup emoji. The scene goes down as follows: Gene walks by and says 'Hello tea.' The coffee then replies, 'I'm not tea, I'm coffee.' That's it! Probably the best joke shown in cinemas in the past decade. This humour is as amazing as it is thanks to the stellar voice cast led by (Deadpool star) T.J. Miller, (Alvin and the Chipmunks Actress) Anna Farris and (Talk show host) James Cordon with a brilliant supporting cast including Sir Patrick Stewart (Masterfully cast as Poop), Maya Rudolph (Smiler) & Jake T. Austin (The highly relatable teen: Alex). Also, special commendation must go to Jennifer Coolidge and Steven Wright as Mary and Mel Meh (Respectively) who hilariously manage to keep up their monotone 'meh' voices for the who film.

The story itself has previously been compared to Wreck it Ralph and The Lego Movie however these reviewers are obviously just petty little man babies who can't notice art when they see it. The film's only issue regards the lack of payoff after the huge build-up of sexual tension between Gene and Jailbreak this is made up for, however, through Jailbreak's reasoning for (SPOILER) not reciprocating Gene's love. This shows a great move forward in the acceptance that women are not damsels in distress and love objects for white (or yellow in this case) men. The film is blessed with the enthused soundtrack of the greatest pop songs around and the relatability to its audience by using the current top trending YouTube videos: PPAP and I Like Trains.

Finally, although primarily a comedy the film has two scenes that brought a genuine tear to my eye. I won't spoil the scenes but they involve Gene's parent meeting in Paris and something/someone getting deleted.

In conclusion, this chef-d'oeuvre of cinema manages to simultaneously be a brilliant comedy, a heart-breaking love story & a time capsule representing everything 2016/7 stands for.

??/10.