Review of Space Jam (1996) by Jason M — 04 Nov 2017

Space Jam seems like a slapped together production created to capitalize around the fandom of Michael Jordan in his prime. Throw in Bill Murray for comic relief and Looney Tunes for animated fodder for young children, and you get a poor effort to cash in on Jordan's popularity at the Hollywood box office.

For what it's worth, Michael Jordan does a pretty good job of acting to support this marketing vehicle. Larry Bird and the other NBA stars' inability to "act" demonstrates how difficult it may be to come across as sincere on film.

Embedded ads from McDonalds, etc and another input of exploitation directed to the young targeted audience of this film.