Review of Scatter My Ashes at Bergdorf's (2013) by Ian G — 28 Dec 2013

A one sided look at Bergdorf's-Goodman's and its legendary status as the gold standard for high tier shopping for the better part of a half decade. The main thing that held me throughout was the preparation for the Christmas windows to bring in shoppers or tourists akin to the way Harrod's pulls it off in London as well.

Could have used some direct interviews with some of the stars such as Bab's who is a major reference throughout the proceedings rather than showing us vintage clips of her movies at the location. Also the only brief mention of their struggles around the time of the Madroff investment scandal and the loss of some major accounts seemed to be the only time the doc goes into anything negative regarding the brand.

Would have been interesting if they hit that angle and of course the recent recession and how it affected their brand. Seems more of a advertisment to check them out more than anything else and would have been interesting for a more balanced look into a supposed NY fashion institution.

A one of for the non fashionistas and more for the high priced crowd.