Review of Pink Ribbons, Inc. (2011) by Jeffrey C — 23 Mar 2015
Assumed it was going to simply be about the dollars the 'Pink Ribbon' movement has raised and question how much of the money goes to research... BUT it was actually a lot larger exploration- questioning the value or the movement.
The larger questions seem to be 'what should activism look like', 'is this movement really targeting the root of the cancer questions (or just funding 'big pharm' endeavours)), 'have they just branded the cause', and 'is the movement too rosy given the reality of the disease and the brutal effects'.
It's hard to not cheer for those that are finding some peace in their walk and feeling that they are making a difference (and maybe there's always a rationale to spread positivity...)- but this documentary does some pretty solid questioning of the Pink Ribbon culture (and there are some corporate examples in the doc that really convey how icky a capitalistic mentality can be when paired with a cause).
This review of Pink Ribbons, Inc. (2011) was written by Jeffrey C on 23 Mar 2015.
Pink Ribbons, Inc. has generally received positive reviews.
Was this review helpful?
