Review of Juno (2007) by Ans. — 04 Feb 2008
It's a diverting enough film that many will enjoy but it also feels like a cynical attempt at making a by-the-numbers independent film. It's incredibly derivative, as if the creators went through a check-list of quirkiness from recent successful independent US films.
Ticking all the boxes isn't good enough. Do something different, possibly even making a terrible film in the process, but at least try. The most unforgivable thing by far is the gratuitous product placement.
It starts with a five-minute long Sunny Delight ad and referernces to this most sugar+water+artificial flavouring of drinks persist throughout the first half of the film. Tic Tac must have shelled out a substantial sum of money too - could this be one of the most unforgivable pieces of dialogue ever committed to celluloid: "Well you know, because they're your fave - and I figured you could never have enough of your favorite one calorie breath mints.
" Why don't they just let the Tic Tac marketing team write all the dialogue?!? At this point you get to thinking (if you haven't already) that this quip fits in with all the other supposedly witty nuggets that pour out of little Juno's mouth.
.. like so many rotten teeth.
This review of Juno (2007) was written by Ans. on 04 Feb 2008.
Juno has generally received very positive reviews.
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