Review of Helvetica (2007) by Glenda O — 14 Nov 2007

I think I can say that it's one of the most interesting hour-and-a-halves I've spent in a while. People don't know how much painstaking obsession goes into a good design. A typeface can be so omnipresent, that it's ignored and seen as white space and its perfection, which is the reason why it has proliferated so much, is overseen.

Aside from the very engaging interviews with graphic design touchstones like Massimo Vignelli, David Carson, Michael Beirut and Experimental Jetset, the film features beautiful shots of the typeface in signage and advertisements in anonymous streets -- like a moving picture book -- set against music by Battles, Caribou, Sam Prekop, etc.