Review of Dr. Bronner's Magic Soapbox (2007) by Walter M — 04 May 2010
"Dr. Bronner's Magic Soapbox" is a moderately interesting documentary about Dr. Emmanuel Bronner who left Europe as the Nazis came to power, leaving behind relatives who died in the Holocaust.
In America, he founds a successful company which fulfils the basic requirement for the American dream. That does not satisfy him, as he puts his personal philosophy of Moral ABC's and uniting the world on every bottle of soap he sells.
(I had never heard of his soap before but then I am so totally ignorant of most consumer products.) And then there is the small matter of him being confined to a mental hospital which he escapes from in 1947, eventually making his way to Los Angeles.
(In a promotional photo, he looks exactly like a stereotypical mad scientist.) Did I mention that he never shuts up, even now that he is dead? Or that he was blind? In the present day, his son Ralph continues to spread the word and the soap, as the company continues on, run by Emmanuel's grandsons, providing bonuses and equitable salaries to all of its employees, despite Emmanuel's ardent anti-Communism.
This review of Dr. Bronner's Magic Soapbox (2007) was written by Walter M on 04 May 2010.
Dr. Bronner's Magic Soapbox has generally received positive reviews.
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