Review of Beer Wars (2009) by Raul V — 24 Jul 2010
Fascinating & extremely informative documentary about this country's tremendous beer industry. It examines the history, the politics, & ultimately the money...tons of money...being spent to seduce your beer dollars as well as your brand loyalty.
The BIG 3 ( Coors, Miller, & Anheiser-Busch ) brew & control damn near all beer in this country, even buying out brands on the shelf that you've probably thought were smaller, independent brews.
Even with the barriers to entry being as complex & overwhelming as they are, many smaller craft & specialty breweries have accomplished the task of consistent growth & profitability, despite the many obstacles thrown at them by the BIG 3.
I highly recommend this doc to all...but specifically to those interested about this country's long history & business practices when it comes to beer. Rent it if you can find it. If not...You Tube it!
This review of Beer Wars (2009) was written by Raul V on 24 Jul 2010.
Beer Wars has generally received mixed reviews.
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